A 360 campaign for launching FEARS music album Oiché. The campaign fully embodies FEARS, an Irish musician and producer, as an artist and creative by focusing on her heritage, connection to her audience, and archive of memories. The content is innovative and engaging but still true to FEARS' aesthetic and music. The campaign includes album artwork, a music video, social media adverts, web design, promotion materials, stage design, and the conception of a launch event.