Malena Heldmann is a multidisciplinary Designer and Art Director with a background in Communication Design. I am a creative head from Germany, a nature lover, expressive and colorful, the friend that meditates and who is addicted to cold showers, unafraid to challenge myself or to walk the extra mile, and a sports fanatic. Having completed her Bachelor's in Berlin, where I started my creative career by creating ad campaigns or non-budget image spots for some local brands, Malena went on and dived into various fields of creation and broadened her horizons by working in creative agencies in different surroundings such as New York and Shanghai. Gaining expertise in art direction while partnering with diverse brands, from concept to execution, fostered Malena’s desire to specialize in this area further. I am a designer at heart, but I also love the adrenaline rush of cracking the idea. She has recently completed her Master's in Art Direction at the University of Arts in London. Today, with expertise in both conception and creation, Malena works in a multidisciplinary role, from developing design solutions all the way to execution, ideally a film or photo shoot on a faraway island where I get to go.
Malena’s practice mainly consists of artistic direction, editorial design, moving imagery, photography, branding, and curation with a strong focus on storytelling. Driven by her interest in complex human-centered and psychological themes, Malena’s work often challenges the collective understanding of contemporary society and mainstream consciousness.